Google’s Inactive Account Manager Reminds Us We Don’t Own the Content We Buy
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  • April 13, 2013
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Few people ever plan to kick the bucket, but there is a high probability that it will happen to all of us at least once. That’s probably why Google announced yesterday that they were offering a new account management tool.

The Inactive Account Manager might have a awful name, but it fills a useful purpose. It’s there to help the digerati to plan for the inevitable. Turn it on, let your account sit for 3 or more months, and this service will email your digital next of kin with access info for your account. Another option is to simply delete the contents of an account unread.

This could be useful, but as I was playing with it today I noticed that some key Google services weren’t included. Let’s see if you can spot them:

google inactive account manager

If you guess that there is nothing for Google Play then you would be correct. Google doesn’t have any way for you to pass along the content you “buy” from them. I suppose that shouldn’t come as a surprise, but it is frustrating to be reminded what little control we have over our purchases.

6348372-shopping-cart-buy-icon-button-blue-glossy-with-shadow-vector[1]That kinda makes the “buy” buttons on so many retail websites ironic, doesn’t it? When it comes to digital content, there is no actual buying going on, and that raises questions as to what the button represents. Are we buying into a myth?

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